Marketing Specialist

  • 01-15-2019
  • 4015276
  • 1
  • Montreal, Quebec , Canada

As an integral part of the Seldat Technical Solutions, Payment Processing, Shorify marketing team, you’ll be counted on to contribute by creating marketing collateral, managing communications focused projects, coordinating with vendors, and working with the rest of the team to improve STS’ and Shorify’s positioning as leading global technology companies. You’ll share your own insights across the Marketing Department and make research-based and data-driven recommendations aimed to provide the maximum ROI for every marketing dollar spent.

 

Responsibilities:

  • Design, create and deliver marketing programs to support the growth and expansion of STS, with a clear focus on IMB, Shorify and STS products and services.

  • Convey brand messages and generate activities to increase brand awareness

  • Develop sales presentations

  • Provide reports based on information collected such as marketing trends, competition, new products, and pricing

  • Coordinate involvement in conferences, exhibitions and marketing seminars

  • Develop marketing strategies for social media and other digital marketing activities

  • Create and execute lead generation programs in Zoho CRM and Campaigns

  • Analyze data to determine campaign efficiency

  • Ensure creative marketing materials undergo regular review and adhere to brand guidelines

  • Develop and communicate marketing plans, campaign results and project recommendations to senior management team

Requirements:

  • Bachelor’s Degree in Marketing, Advertising or related discipline

  • 3+ years’ experience in a marketing role

  • Strong organization and prioritization skills

  • Proficiency with Google Analytics and web analysis tools

  • Ability to work well in a fast-paced, collaborative environment

  • Strong understanding of Microsoft Office programs

  • Ability to use Adobe products to update marketing material

  • French as a second language, English as a first

  • Excellent analytical, communication and presentation skills

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